Lots of you have already seen the new Evian babies advertisement that's making the rounds on the Internet. But which version have you seen? The international version or the U.S. version?
Seems like as with many things in life, Americans are given a different rendition.
How many of you know that "The Philosopher's Stone" is in the dictionary, but "The Sorcerer's Stone" isn't? In America, the book and movie are known as "Harry Potter and the Sorcerer's Stone." In the rest of the world, it's "Harry Potter and the Philosopher's Stone."
So what did Evian change? In America the opening graphic asks, "How does drinking Evian make you feel?" Whereas the rest of the world is told, "Let's observe the effect of Evian on your body." It seems like such a niggling little thing to blog about. But why do companies change things for American audiences?
Sure, Sorcerer sounds more exciting than Philosopher. But what gives with Evian?
2 days ago